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Description.
Milk Mantra is one of the leading dairy brands of Eastern India that deals with fresh and functional dairy products. Spokesman has been working with Milk Mantra as a brand consultant since inception with responsibilities of brand Image Building and Demand Creation through various PR tools and techniques. Apart from brand building Spokesman plays the role of a brand custodian by minimizing negativity from the source itself, spreading positivity across platforms and providing exclusive market intelligentsia reports to keep the client ahead.
The Tools
Stakeholder Management
Market Intelligentsia
Competitor Analysis
Media Management
Content Creation
Internal Communication
Crisis Management
Case Studies
When we started working with Milk Mantra as a brand & PR consultant in late 2013, the company was facing stiff oppositions towards its plant operations from local people out of over expectations. There were agitations, strikes and protests in a regular basis which was disallowing the top management to focus on brand and other growth parameters of the company. After one year of rigorous communication intervention with local people the problem got sorted gradually and since then there is zero such case happened.
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