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Description.
Though Image or Perception Building are not the areas what a reputed organization like UNICEF looks at, but promotion of the core purpose is the key to achieve the targeted Sustainable Development Goal. Instead of doing regular PR we do media advocacy which enhances the quality of coverage to promote the purpose of the client.
The Tools
Media Roundtable
Field Visits
TV Shows
Third Party Article
Media Orientation
Case Studies
This approach has been evident in various initiatives, such as UNICEF Odisha Chief Dr. Monica O Nielsen engaging with senior journalists during a media roundtable on Solid Waste Management, Spokesman COO Saheen Afroz accompanying media on a field visit to Deogarh highlighting success stories of child marriage eradication, collaborative media orientations on National Deworming Day by the UNICEF Nutrition Team and government, and UNICEF’s Sourav Bhatacharjee addressing tribal nutrition on Doordarshan.
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